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 7 Steps to building your Real Estate Business Marketing Plan

In this article you will learn how to write your real estate marketing business plan in 7 steps.

The single biggest question I get from people getting started in real estate (and experienced for that matter) is “how to find deals?” They say, “I don’t know what to focus on in real estate. Should I focus on wholesaling, rehabbing or buy and hold? Should I focus on finding absentee owners, make offers from the mls? Should I focus on direct mail, text campaigns?”

Wholesaler’s, investor’s and acquisitions teams are confused about the whole operations of real estate investing, and the marketing plan behind finding the deals.  I understand that you go to a three-day real estate training course, or you purchase a home-study course, and every angle of real estate investing is attractive. You can see the potential in all these different markets. 

First things first, you have to get focused! Deciding on starting with just one area of real estate investing. Once you have made that decision. Key points, you should be adding these areas of focus to your formal business plan. As you are learning you can bookmark other areas you learn about that are interesting to you, but for now let’s focus on just one.

Second step, now that we know where to focus. We can set up a marketing plan that focuses on listening. This means you are in listening, learning, study mode. This is the only way to get good at overcoming objections and solving problems unique to different types of motivated seller markets. In order for this to be successful, always be in listening mode, or learning mode or studying mode. 

Let’s simplify this whole real estate marketing game and boil it down to:

Who, What, When, Where, Why & How (And How Much)!

Who:

Who is that we are going to be talking to? Who are we going to be trying to purchase homes from? You may want to work in one or two of the following markets: foreclosures, absentee owners, our probates, divorces, for sale by owners, tired landlords. This is your market – the who. 

What:

What are you going to say in your marketing? This may be a real estate marketing script that you follow, a direct mail postcard system that you roll out, or specific copy in your advertisement. Understand that you are looking for motivated sellers to take action. If you’re taking the time to write a letter, place an ad, etc. you want your prospect to do something like call you or text you or listen to a recorded message and send an email

When:

When are your prospects going to receive your marketing message? Timing and consistency is everything to your real estate marketing campaign. You need to be the single person (or company) they think of when the moment strikes at which they realize they are, in fact, a motivated seller! 

Where:

Where are they going to receive your message? Obviously if you’re door knocking, you’ll meet them at their home. But if you are marketing to personal representatives of an estate, the attorney or relative may receive the letter and pass it on. It’s important to think about where your potential seller is going to “see” your message because this will affect the action they take.

Why:

This is where your real estate investing exit strategy comes into play. What are you going to do with the property once you’ve gained control? Are you going to wholesale it to another investor? Are you going to fix it up and flip it yourself? Are you going to hold on to it for rental? Are you going to set it up as a short term rental?

As you grow into your real estate business, you’ll have a number of options for each deal depending on what’s most suitable for the piece of real estate. You may have properties that you can assign, rehab OR rent. But, initially, decide where you are on your real estate investing scale and work within those parameters. If you are asking: “Should I focus on rehabbing houses or should I target probate?” you’re asking two different questions.

How:

The next thing is the communication method. That is ‘how are we going to talk to our potential motivated sellers? So let’s suppose your market is foreclosures or pre-foreclosures (the who). The next question is how? Choose 3-4 methods of communication so you can effectively measure your ROI. Here is an example of four methods that we can use to communicate with our target market.

1. Driving for Dollars (or door knocking)

2. Telemarketing with strategic focus…

3. Direct mail

4. Mass marketing – SEO/Ad Campaigns/Sales Funnels/Webinar/Social Media (Pick One, Focus and measure)

How Much:

I toss this in because this is going to affect your real estate marketing strategies. How much can you afford to spend? Understand for a few dollars a day, you can have an extremely profitable real estate investing business. It doesn’t take a lot of money to bring in home run deals! 

Here’s a quick real estate marketing business plan that you can implement immediately using the; Who, What, When, Where, Why & How approach:

Who:     Pre-foreclosures within 2 weeks of sale at the courthouse (note how specific this is)

What:     Yellow letters – Direct Mail

When:    Two weeks prior to the sale

Where:   Prospect’s Home

Why:       Seller is more motivated and has run out of options

How:       Hand-written, hand addressed, first class postage and return address label

How Much:    Based on a budget of $100/month, I will send 59.5 letters each week (remember to figure out your marketing budget down to the penny – stamps, ink, paper, envelopes, etc.)

Keep these 7 Simple Steps for your real estate marketing plan. Add them to your final marketing plan as a guide. If you want to schedule a one-on-one mentorship session to get personalized help with developing your plan. Text the phone number below with 3 days and times that work for you and be sure to mention this article.

Cheers,

Valerie Adams
Conversion Marketing Experts, LLC
951-268-4305 Text for Setting up Consultation

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Investment Property Financing Equals Equity Investment

The lending terms offered by banks and other financial institutions for investment property financing fluctuate with the real estate market.  For example at the turn of the century, lenders were extremely competitive and aggressive with financing.  Not only were   residential borrowers receiving unprecedented terms for loans but investors were also getting great deals.  Now since the banks have tightened the reins on residential lending, financing is much more conservative for investors as well.

For the first time investor, lenders will want to see some type of equity investment before making a loan.  At a minimum they will want to see some kind of sweat equity. This is because if a borrower can no longer make the loan payments and the lender must foreclose the equity investment helps preserve the lender’s security and interest in the loan.  To illustrate this point let’s consider a nice round loan amount such as a thousand dollars. 

Now let’s assume that a tract of land costs $10,000.  For a new investor, a lending institution may want to see an equity investment between 20 to 50% this means that you as the investor would need to invest $2,000-$5,000 before the lender would provide the investment property financing.  

These terms are beneficial to the bank in two ways – first if the bank has to take back the property they only have to sell it for $5,000 to recoup their cost and since the property should be worth $10,000 or more, the bank sees this deal as an acceptable risk.  Second, if you, the investor, have committed a portion of your own resources to the deal you’re less likely to walk away.

This example was very simplistic but helps illustrate the lending logic of a loan officer.  For normal size investment property financing deals, your equity investment may not have to be in the form of cash.  Depending on the structure of the deal you could offer additional property, life insurance policies or stocks as collateral or even JV Partnership deals.  The bottom line is that your loan officer will want to see your financial commitment to the deal.

Also the larger your equity investment in the property, the lower your interest rate will be because of diminished risk of loss due to foreclosure.  The amount of equity your lender may require for your investment property financing deal will depend on your credit score, financial statement and history with the lender.  Although your stellar credit scores show that you’re responsible personally, most lenders will still require a financial statement showing your assets and liabilities and a cash flow statement showing your average monthly income.  Any weaknesses in your financial statement and you can expect a higher equity investment requirement. A lender wants to know that you’re not living paycheck to paycheck and can afford to make mortgage payments even if the property is vacant for a few months. Learning alternative funding methods will also help you to purchase investment properties without the need for a bank.

If you want a better strategic approach to ensure you are on the right path reach out to my assistant Ashley at 951-268-4305 and let’s set up an appointment for you to meet with Coach Val Adams.

See you at the top,

CME Staff

951-268-4305

Offices located in: Atlanta, Chicago, Corona

Investment Portfolio and expertise since 2017

www.RecruitLikeVal.com

Visit us on LinkedIn – https://www.linkedin.com/in/valthecoach/

If you found value in this article please follow our blog for updates.

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Commercial Property Investment – Not Just For The Rich

If you are considering commercial property investment opportunities the following information may be of importance to you.

Commercial investment opportunities include those in retail, industrial, and office space each has its own unique set of circumstances you need to be aware of to compare opportunities and get the best deals.

You need to research these investment opportunities and get the vitals on rates for rent that are comparable to other rental spaces in the area. Offering good lease terms on a well managed property will attract the type of tenants you really want.

You will also need to take into consideration what it will take to run the property. Will the rent of the property cover the costs of maintaining the building? If other properties in the area are charging more for rent than you plan to, you need to ask yourself if the rent you are charging will offset the costs of maintenance. Carefully researched comps in the are should be your guide.

Other aspects of commercial property investment is location and availability of adequate parking. Is there adequate street parking or is there a parking lot?  A business that is not easy to get to will not sustain a good customer base and will eventually fail. As an investor in the commercial property you need to make sure that the location is conducive to maintaining a successful business.

Along with the location and parking is the aspect of accessibility by public transportation. Is the property on a bus route so people without their own form of transportation can get to the property? How are the roads leading up to the property? Are they in good repair or do they need work? You could check with the county road commissioner and see if road construction is slated for that area in the near future or not.

Looks and functionality are important in investing also. The property needs to flow from the front door to the back of the store. Tenants will look for this functionality and if it is there it will attract them to signing a rental agreement with you.

If someone were interested in renting some commercial property and went to a brand new building. The owner offered to basically build to suit and said the prospective renter had to put up ten thousand dollars to finish the building. I do not think that is a proper way to conduct business. The building should have been finished and all that should have been negotiated was the rent for the space they were interested in. The owner lost a potential renter because what they were “offering” was not appealing in the least.

Before investing in a commercial property make sure the utilities and other amenities are in good working order. Update these services as necessary so they will stay in good working order. Also when purchasing commercial real estate property we also need to consider creating value add and those concessions that will give us cash in pocket at closing.

A commercial property investment is as risky as any other type of investment and these tips will ensure you make an informed decision as to whether or not you want to venture into commercial investing.

The best approach to ensuring the right investment vehicle for you, using statistical data from today’s market trends is to consult with a mentor who can walk you through these steps and pre-analyze deal construction with you. Book your appointment now.

If you want a better strategic approach to ensure you are on the right path reach out to my assistant Ashley at 951-268-4305 and let’s set up an appointment for you to meet with Coach Val Adams.

See you at the top,

CME Staff

951-268-4305

Offices located in: Atlanta, Chicago, Corona

Investment Portfolio and expertise since 2017

www.RecruitLikeVal.com

Visit us on LinkedIn – https://www.linkedin.com/in/valthecoach/

If you found value in this article please follow our blog for updates.

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Inspirational Interview with 15 year Old Daryl A.

We can all use more inspiration in life, and I certainly came away from today’s interview with a renewed sense of that. Please listen in to interview from up and coming inspirational streamer Daryl A.

Leave a comment if you feel inspired!!

See you at the top,
Valerie A.

951-268-4305

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What I want Tonight!

I am warning you this post will be off the beaten path of investments and real estate. I am gonna travel a little beyond our business norm and get a little deeper into the mindset of things, of life, of simplicity. You don’t need a Doctrine, Masters or Bachelor’s degree to set up a life principle of honesty. As a matter of fact you do not need a high school diploma to know the difference in lying and telling the truth, in miss-representing facts and giving full disclosure and honestly even if it’s not to you advantage. Lying is something your comfortable with when your priorities are self serving, honesty is something that your comfortable with when your priorities are driven by integrity, and doing what is right and fair even if its not in your best interest. Furthermore, there is a significant difference in honest people and liars no matter the situation, day or circumstance.

What I want tonight is to examine the mind of successful people, and occupation or what you do for a living; has no bearing when I mention successful and their approach to life which is why they are successful. This does not mean they have not experiences pitfalls and failures, it means they are comfortable with where they are, how they got there, and the people they surround them selves with. Successful people chose and decide what they will participate in and what they will not. The way they decide what to participate in is driven by their integrity radar. They will not participate in anything that compromises being honest with the people they love and doing the right thing.

Often times there are extremely great opportunities that present themselves, or advice that is given to you, that compromise the larger goal of being an honest person driven by the great integrity radar that most of us liv by. We live in such a fast paced environment that we sometimes are led to believe that cutting corners helps us to get to where we need to be . Ignoring the difficult barriers that comprising truth create. A compromised heart and mind, set us up for failure and not success. We are often talked into the fact that hiding a little here, shaving a little there, not disclose honesty right where we are, will help with the end result. And that once we get to that end result, or reach that goal we can make up the lies that we have told, or the person that we have pretended to be with money, explanations, and more lies. This is not a way to success no matter who is offering it, mentors, educators, family, friends, bookies, neighbors, in-laws, anyone that tries to get you to sell off your integrity to get to some goal, is a wolf in sheep’s clothing. I can promise anything they offer will be short-lived and will be revealed by the truth of light. I can guarantee the minute that you put that lie out there, no matter your intentions, you just hurt yourself, the people you love and the dream that you are fighting for. Success and walking in success is a god given talent and choice that cant be bought by man, money, goals, gambling or short-changing ourselves.

Whatever the barriers are that you have faced, they are there for a reason. they are there for your growth, for the lessons that the universe is trying to teach about you who are compared to who you need to be.

So what I want tonight is to let you know that building anything worth having takes, honesty, drive, and time.

To your success,

Valerie Adams
951-268-4305

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SMOKING HOT DEAL – $85.00 CUSTOM CASH BUYER LIST!

We are looking for wholesalers and/or real estate investors that have a property under contract but no buyer. We are going to bring you 20-30 cash buyers that we match to your deal this way all you have to do is put your deal in front of the buyer and go in for a that needs a cash buyer for a quick close. 

We have qualified buyers for single family homes, multi-family units, and condos.

If you are an “active” investor and are looking for helping getting your deal closed and the only thing missing is a buyer who is buying in the area of your deal; this is the cash buyer package for you.

This packaged will put you directly in the driver’s seat to bring your deal to a close.

At this time we can only supply 41 states in the US and can only work with you if you already have a property deal you need to close. 

We will need the following information so we can match your deal with the right buyer:

  1. The zip code your property is located in.
  2. The total asking price for the deal you’re working on.
  3. Let us know if the property is Single Family or  Multi Family
  4. Number of Beds and Baths.
  5. 2 – 4 Comps for the deal you’re working on.

Once we have this information we will send you an invoice to pay the $85.00 charge for the cash buyer list that we will provide that has:

  • 20-30 Cash Buyers
  • Buyers that have recent activity in the zip code of the deal you’re working
  • Buyers that have purchased in the price range of your deal
  • We will provide you with at least 2-10 properties they have purchased so you can see what they are already buying. This makes the sales process easy
  • Contact information for Each Buyer – Name, Address and Phone Number and/or Name and Address
  • The amount they paid for their recent deals.

Once we get the information we need from you, we will send you an invoice that you can pay securely using a credit card, debit card or bank account. Your order will be delivered by email within 24 – 48 hours after your payment has been received.

BONUS:

Each order also comes with:

  1. Training Video on how to read the spreadsheet
  2. Call Scripts to help you break the ice
  3. Complimentary Strategy Call – MAX 10-15 minutes

We will email you the completed file.. My most successful clients have worked these leads and closed their first deals in 7-10 days. If you are NEW to real estate investing I will also provide you with scripts you can use along with training to help you gain a competitive challenge. This is by far one of the best ways to generate and build a qualified cash buyer’s list of serious investors.

“No man is an ISLAND” and together we all WIN!

ONLY SERIOUS INQUIRIES PLEASE. No bullshit No Games, 

TO GET STARTED EMAIL US THE REQUIRED INFORMATION SO WE CAN SEND YOU AN INVOICE AND GET YOUR PACKAGE DELIVERED WITHIN 24-48 HOURS.: 

  • NAME 
  • COMPANY NAME
  • EMAIL ADDRESS
  • PHONE NUMBER
  • BILLING / BUSINESS ADDRESS

NO ORDERS OR CREDIT CARD INFORMATION WILL BE HANDLED BY EMAIL OR PHONE… 

CONVERSION MARKETING EXPERTS, LLC

(951) 268-4305

Valerie Adams

Valerie@ConversionMarketingExpertz.com

Or

(815) 348-9707‬

Valerie Robinson

BigValerie@ConversionMarketingExpertz.com

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How Does Real Estate Investing Work?

Introduction

Commerical REOs and Non Performing Notes-[No MBLs] in the USA Top 150 Markets

It’s  ironic how the economy seems to be going up and down right? Well. not.  It seems that it’s going almost going down, with just a few little blips of improvement along the way.  When entering our career in real estate and Bank Finance and my sister, Valerie Adams in Corporate Marketing and Business, our mentors gave imparted investing advice that surpasses all.  From my local Bank Financial Planning CFO, advice consisted of” If you can buy real estate of any kind, do it!” He would further add the belief that property always increased in value. But how does real estate investing work and is that true?   Let’s look at some of the basics.

The first thing to understand about real estate investing is that there is a fixed amount of land available.   After all, the earth is only so big. Thus, a lot of people believe that real estate will always increase in value, and while there is some logic to that, real estate can and does decrease in value. As to how real estate investing work, there are much similarities with any other type of investing. For example,  you will do best when you buy at a low price and sell at slightly modest price; generally speaking. The trick is to know where you are on the curve of the pricing of any real estate that you are looking at.

Does Real Estate Investing Work?

You need to invest some time before you invest your money.  You should look at the area where you are considering buying the real estate.  How is, the city or neighborhood doing economically; what the demographics of the recent  sales look like , and what exactly is the acquisition pricing associated with the property within the last 3 to 6 months are they in an upswing,  or a downturn; what about surrounding property; what industries drive the local economy’ and are there any other fractures that could have an impact on real estate prices?

Of course,  at best, you can ever only make an educated and calculated evaluation.  Real estate,;vesting is still investing, which means there is some level of investment risk. The fact, the more convinced you are that a certain piece of real estate is a sure thing, the more cautious you should be.  There is no sure thing.

With that being said,  besides the occasional housing bubble, real estate tends to make a very sound investment.  At the least, you will have something to show for it.  Namely, it’s not just a piece of paper with representation of stock in the company,  but rather a physical asset that will always have some value.

Perhaps,  the right answer to, “how does real estate investing work?”. The answer; It works well, as long as you take the time to consider each purchase before you make it; and you get a mentor you who inject you into a system and knowledge.

If this article was helpful please be sure to subscribe to my blog and get updates on future article and content and LEAVE a COMMENT below.

For more information on starting a career in real estate investing or to learn how to consistently do 5-7 deals each month contact me about our Affiliate PartnerProgram.

See you at the TOP!

Valerie Adams
Valerie@ConversionMarketingExpertz.com

http://www.GetRealEstateCoaching.com
http://www.QueensOfDamnRealEstate.com

Written by: Valerie Robinson, REI & CME & Valerie Adams, CMA., CME-Coach-Mentor

http://www.recruitlikeval.com

Em: valerie@conversionmarketingexpertz.com

Em: bigvalerie@conversionmarketingexpertz.com

CONVERSION MARKETING EXPERTS, LLC

April 12, 2019

CME-Copyrights 2019

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Flipping Real Estate: Calculating Costs


If you been in the real estate investing business, or more specifically been flipping real estate, for more than a few days, you’ve inevitably gotten an email that reads something like this:

“Investor’s Dream. This property will go QUICK.

  • Property Address: 1234 Main Street
  • Asking Price: $100,000 (Add or subtract zeros!)
  • After Repair Value: $150,000
  • Repairs: $15,000
  • Profit: $35,000
  • Details: Needs paint, carpet, tile, new kitchen, update bathroom, some roof damage.
  • Tenant occupied. Need to evict!”

STOP! Before you read on… Take a guess at what you think the “real” profit’s going to be on this real estate investment…

If you haven’t ever gotten an email or text broadcast like this, then rest assured, you will! I’m about to probably tick off all of the late night infomercials and pitchmen out there! Sure, I understand that when you’ve got 30 minutes (or 90 minutes, for that matter), that you’ve have to sell what’s sexy… not what’s REAL!

Now it’s my turn to expose the real deal on real estate investing! This goes for flipping real estate itself (i.e. properties) or simply flipping the contract (also known as assigning the contract). When you’re flipping real estate, you need to be able to calculate the “real” bottom line and if your assigning the contract, you need to know your numbers so you don’t get blacklisted from investors! This one piece of information will keep you from getting into trouble because of any “real estate bubble”!

Purchase Costs
Here goes… Have you EVER purchased and sold a piece of real estate for FREE? If you’re not sure what the answer is… It’s an emphatic NO… You are going to have costs to buy, costs to hold and costs to sell. This holds true even if you are buying a property for all cash. (Think title fees, attorney’s fees, recording fees, etc.)

If you’re not getting a mortgage, your purchase costs are obviously much lower, but nonetheless, there are costs associated with any real estate transaction. Plus, more than likely, if you’re relatively new, you’re probably not paying all cash for property anyways. You’re probably going to be using a hard money investor for your initial real estate investing financing!

For a quick calculation, you can estimate anywhere between 3% – 5% for closing costs to just acquire the property. That’s 3%-5% of the purchase price.

Holding Costs
How much is it going to cost you each and every day to own this piece of real estate? See, if you’re making money in real estate, you’d better believe that there are a lot of other people that are going to expect to get paid and they get paid in the form of mortgage interest, property taxes, utilities, property insurance, etc. Each of these is an expense each and every day that you own the property. Here’s an example… A hard money loan on a bread and butter type piece of real estate might run you 15%. Let’s say you got the property for $100,000. Every month, you are paying $1250 in interest alone. Let’s say that taxes and insurance are another $200/month and then utilities at $100. Right there, the property is costing you $1550/month – or roughly $50/day. See, why it’s important to know your not only your holding costs on a real estate investment, but also how long it’s going to be on the market before you can flip the property.

Selling Costs
Here’s the third part of the real estate investing puzzle. When you want to turn around and sell this piece of real estate, it’s going to cost you yet again! Are you going to use a real estate agent and pay a commission or 3-4-5% or even more? On $150,000, that’s anywhere from $4500 to $7500 chopped of the top. Then, you can figure 2-3% in closing fees.

If you can remember this… and apply what you’ve just learned to each and every real estate deal that you do, you’ll be safe flipping real estate in any market. You see, if it’s a hot market, you can calculate less time for holding cost. But, in a slower market, make your offer based on 6 months or 9 months of holding costs. It’s really simple math! And real estate really is a numbers game…

Resources

If this article was helpful please be sure to subscribe to my blog and get updates on future article and content and LEAVE a COMMENT below.

For more information on starting a career in real estate investing or to learn how to consistently do 5-7 deals each month contact me.

See you at the TOP!

Valerie Adams
Valerie@ConversionMarketingExpertz.com

http://www.GetRealEstateCoaching.com
http://www.QueensOfDamnRealEstate.com

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Become An Affiliate Partner & Do More Deals!

We have 10 Spots Left! PLEASE READ THIS ALL THE WAY THROUGH!!!

Increase your business in 2019 by doing more deals. We will set you up in the zip code of your choice and feed you ready to go SFR Deals.

Co-Wholesaling has never been better. In addition, if you are newer to the industry and want to work side by side with me my team message me asap. Besides, it’s February and we can still rock and roll and end the year with a bang.

(Well I have only flipped 1400 deals right), LOL; so I can help you close more deals using an automated system.

What I need from you:

1. Commitment!!

2. Be Coach-able!!

3. Provide me a zip code of your choosing!!!

What you get from our Team:

1. Access to my team to help you get questions answered. Never lose another deal because you don’t have support!

2. Mentorship

3. We will FEED you “already done deals” to co-wholesale; as many as you are willing to work.

4. An affiliate Partner Website.

5. An automated System so you can close multiple deals each month..

6. Help building your cash buyer database for the zip code of your choice.

7. CRM Software so you can manage Your contacts, properties & deals… Automated… this is KEY!!

We are KNEE DEEP in the trenches with our partners and have no time to waste.. ONLY RESPOND if you are serious and need more help securing more deals and ARE READY NOW……

Let’s GO to work Team!! Send me a text message with the following details..

FULL NAME, ZIP CODE OF YOUR CHOICE, EMAIL ADDRESS SO I CAN GET YOU GOING WITH PAPERWORK AND GET THE DEALS COMING IN OVER THE NEXT 1 BUSINESS DAY.  (951-268-4305)…

WE ARE ONLY TAKING ON 45 AFFILIATE PARTNERS AT THIS MOMENT SO PLEASE ACT FAST…(ONE FOR EACH STATE SO WE CAN KEEP YOU FLUSH WITH BUSINESS AND SEND OUR REFERRALS TO YOU.

I will see you at the top.

Valerie Adams
Valerie@ConversionMarketingExpertz.com

http://www.GetRealEstateCoaching.com